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Chasing Moving Targets

February 8th, 2012 No comments

As John F. Kennedy put it, “everything changes but change itself.” This is particularly true in computer industry where things move faster than other industries. It’s further complicated when you also have dependencies that also move fast.

A good example is that your software project depends on another product which is also under development. Sometimes we call it synchronous development. The payoff could be huge if you can ship your product at the same time as the dependent product which presumably has bigger user base. You can then leverage the go-to market opportunity as first player in the bigger community.