Tag Archives: PEX

VMware Partner Exchange 2013: Observations and Thoughts

I went to the VMware Partner Exchange in Las Vegas last week. It’s always nice to see old friends and colleagues in the conference that I’ve been attending consecutively since I first joined VMware in 2007.

I spent quite some of my time in the hands on labs (codenamed Project NEE), which turned out to be a great experience. I took 7 labs covering the Nexus 1000V with VXLAN, vCenter Orchestrator(vCO), DynamicOps (now has a fancier name called vCloud Automation Center), etc. With the bundling and deep integration of the vCO into vCenter Web Client, I think the prime time for vCO as the automation tool for vSphere has finally come.

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VMware Partner Exchange 2012: Day Three

Today is the last day of VMware Partner Exchange 2012. There’s no keynote, therefore I went directly to breakout sessions.
The first one I attended was “SRM 5.0 and vSphere Replication – Understanding the Use Cases and Implementation Options.” The SRM used to manage the storage array that actually replicate LUNs to pair arrays in remote sites. This results in a restriction that the storage arrays must be compatible, which means they must come from same vendor and probably same model. When I was at VMware, I helped several partners with their storage array adapters for SRM. With vSphere replication, the replication happens at higher level thus the restriction goes away. Coming with the flexibility is slightly slower performance. Like anything else, you simply cannot have all the best but you can apply right technology for certain use case, for example, use vSphere replication for ROBO (remote office, branch office) use case.

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VMware Partner Exchange 2012: Day Two

Same as yesterday, the conference started with keynotes. The first one was by Carl Eschenbach, VMware Co-President of Customer Operations, followed by a motivational keynote by Bill Taylor, founding editor of Fast Company Magazine. As a technical professional, I always try my best to get more business insights and perspectives therefore I attend business related keynotes whenever possible.

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VMware Partner Exchange 2012: Day One

Today is the first day of VMware Partner Exchange 2012 in Las Vegas. As usual, it started with keynotes, presented by Scott Aronson (Senior Vice President, Global Channels and Alliances), Paul Maritz (CEO), and Steve Herrod (CTO & SVP, R&D) consecutively. I personally didn’t find a lot new but mostly rehashed from previous keynotes. Nevertheless, there were several interesting numbers from the three keynotes:

  • $41.5 billion: private cloud opportunity by 2015.
  • 350,000: VMware customer base.
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VMware PEX 2011 – Day Four

Today is the last day of VMware Partner Exchange 2011. I am now sitting at Orlando airport writing this post. It will be a long way heading back to Silicon Valley.

My presentation today is about security from API perspective. It’s mainly not about the security best practices or guidelines as captured in the vSphere security hardening guidelines, but about how to automate the checking and hardening process. I introduced the security model in vSphere and the techniques and samples on patching up vulnerabilities with vSphere API.

Although vSphere API is very powerful,

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VMware PEX 2011 – Day Three

Today’s meeting started by Dale Irvin who told several jokes before he introduced Carl Eschenbach, co-president of customer operations. Karl reiterated what he said before to partners, “you are not extension of our salesforce, you are our salesforce.” He reviewed four quarters in 2010 with breakdown numbers, and thanked partners for growing VMware business.

Among the top 15 partners who won awards are F5 as technology innovator of the year; and Siemens as vertical application partner of the year. Representatives from these companies got on stage with Karl for a photo. In 2010, partners got $300K opportunity on every $20K VMware sales, an increase from 11 times year before to 15 times.

Moving on, Karl went over the awards VMware got, from people to channel programs and products. He then showed a chart with four squares, on which companies like VMware, Microsoft, Citrix and other technology vendors are listed. VMware is the only company in the top right square with technical leadership. “We’re almost out of chart. They kept us in.” Karl joked.

In the second half,

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VMware PEX 2011 – Day Two

This is the official day one of the conference. The most important part is of course the keynote in the moring. The following is based on my notes therefore may not accurate.

VMware CEO Paul Maritz kicked it off by reiterating the huge success last year with $2.9B revenue as 41% year-over-year increase, and $45B ecosystem around VMware technologies. He gave a big thank-you to all the partners for that.

Paul moved on by asking, “what customer want?” His answers is “enable greater business agility while becoming more efficient.” He emphasized that infrastructure is to support applications, and discussed the evolution from existing enterprise app, to new enterprise app, and to SaaS. He concluded his keynote saying “working down the road ahead can be better.”

After Paul came on stage Dale Irvin, who is a “professional summarizer” (a specialized comedic speaker?). He recapped what Paul just talked about and made small jokes. He did pretty much the same for each of the following keynote speakers therefore one “don’t need to take note and just listen to him.” To paraphrase him, you don’t need to attend PEX but read my blog. :-)

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VMware PEX 2011 – Day One

Today is the first day of VMware Partner Exchange 2011 in Orlando. It’s again at DisneyWorld as two years ago. Unlike last time, the conference hotel Coronado is too far for me to walk over. As a result, I have to take bus back and forth. Other than this small inconvenience, DisneyWorld is really a pleasant place for conference.

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Join Me at Partner Exchange 2011

VMware Partner Exchange takes place twice a year. One happens at the same time/location with VMworld US; the other in places like Las Vegas, Orlando. It’s a dedicated conference to educating and enabling partners for success with VMware. It has merged with Technology Exchange where you can find many technical presentations. I have been speaking at TechnologyExchange since I joined VMware in 2007. Here is the related articles I wrote earlier.

The coming ParterExchange will be in Orlando FL from Feb 7 to 11. Please join us to hear VMware’s plans for the coming year, learn of new technologies and partner programs, and understand the training roadmap. Here is the content catalog with all the sessions. Don’t forget the famous hands-on labs throughout the week. I will talk about securing vSphere infrastructure with vSphere API.

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VMware PEX 2010 – Day Three

I know I haven’t written the day three of my PEX yet. You know there was a celebration party at that night and we had a really good time there. Now I’m back and have more time to write about day three.

CTO Steve Herrod’s Keynote

This is the most important part of day three, followed by the celebration party:-). If you are interested in knowing what is happening in VMware R&D and what new products are coming from VMware, you don’t want to miss a single minute of Steve’s keynote. That is why I got there early and sat in the front.

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VMware PEX 2010 – Day Four

After my presentation yesterday, I had more time on the break-out sessions and self paced lab today.

Accelerate Your Services With VMware Services Automation Tools

This session is by Budianto Bong, VMware Sr. Product Manager. He demoed three tools from VMware PSO that help consulting partners: Migration Manager, Desktop Reference Architecture Workload Simulator, and HealthAnalyzer. The first one is not the P2V converter, but a management tool that tracks, manages, and reports large scale migration projects.

Using the VMware vSphere PowerCLI for Automated Installation And Configuration of ESXi and vCenter for ISV Partners

This is a joint presentation by VMware TAM Ken Brady, and CareFusion network engineer Fisk Shogren. Ken introduced the basics of PowerCLI and VMware TAP programs. Fish showed off his PowerShell code that is used to set up the environment, which took 2 days, if lucky, of manual work before. It’s a great example on how much you can get by automating vSphere API, particularly with PowerCLI. I handed over my business card so that Fisk can show more of his code later.

Getting Stoned With “Project Onyx

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VMware PEX 2010 – Day Two

The day started with the keynote by Carl with lots of coverages on cloud computing and what that means for VMware partners. Backed by virtualization, cloud computing brings in efficiency, agility and freedom of choice to the cloud adopters. It’s interesting to see that even CostcoConnection has an article about “computing in the cloud.”

After the keynote, I went to the self paced lab and then the Exhibit Hall. That is the most fun part for me to be in a VMware conference. I can see how our partners use our technologies and product, how they use our SDKs/APIs, what more they want from us in terms of partner enablement. You don’t normally see so many demos in time and have deep conversations face to face.

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Get your hands dirty with self paced labs at PEX 2010

Besides the talks on VMware APIs, two self paced labs are there for you to try out the vSphere SDK and PowerShell at PEX. More details are quoted in later part.

As a bonus, you will get a chance to learn VI Java API in the SDK lab. Thanks to VMware TAM Alton Yu for making this happen! I will be there when I am not presenting my talk “Architecting Your Applications for VMware Cloud”, or helping on the BOF, genius bar, etc.

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In or For the Cloud? A big difference made for your applications

Many folks mentioned their presentations for VMware Partner Exchange in Las Vegas next month. Let me share mine here.

As you migth have guessed from the blog title, the presentation has a lot to do with both the cloud and application. My presentation title is “Architecting your applications for VMware Cloud.” I will discuss the challenges and opportunities the cloud brings in for application development, especially for the application architecture, and more importantly how to get it done.

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