With the gradual adoption of cloud computing, more companies are coming to the cloud service business. With so many new players in the game, how can you stand out in the competition as a service provider? In a marketplace already dominated by companies like Amazon, do you even have a chance?
Yes, you do! Differentiate.
I recently read a book, “Differentiate or Die: Survival in Our Era of Killer Competition” by Jack Trout and Steve Rivkin. Although it mainly talks about differentiation ideas in traditional businesses, it does offer good insights that can be applied in the cloud service business as well.
Before we get to cloud services, let us take a look at what Jack and Steve say about differentiation. They first discuss some commonly held misconceptions about differentiating ideas: