Cloud Computing Expo 2010 Silicon Valley

The Cloud Computing Expo takes place in the Santa Clara Convention Center from this Monday to Thursday. This twice-a-year event attracted thousands of attendees. Thanks to the invitation from Jeremy Geelan, I went to conference checking out several sessions and the exhibitions.

I found many familiar companies in the exhibition, from Oracle, Microsoft, VMware, and many other companies. Unlike VMworld, I don’t find many IHVs in the show. The ISVs demoed their products with strong focuses on Cloud. Microsoft for example demoed its Windows Azure family of services; VMware demoed its vCloud Director. I even found IBM booth which was much smaller than I expected. It turned out to be its recently acquired CastIron part.

Bothered by SLOW Web UI to manage vSphere? Want to manage ALL your VMware vCenters, AWS, Azure, Openstack, container behind a SINGLE pane of glass? Want to search, analyze, report, visualize VMs, hosts, networks, datastores, events as easily as Google the Web? Find out more about vSearch 3.0: the search engine for all your private and public clouds.

Here are several companies I found interesting technologies from my trip:

  • Simplified. Its SinglePoint Universal Sign-On product allows you to manage the access to the external SaaS application with internal directory services.
  • Level 7 Technologies. From the name of the company, you can imagine its focus is on application (OCI model). Its CloudConnect simplifies SSO to SaaS applications and cloud based services as well.
  • Quest software. It has made several acquisitions to its virtualization management portfolio. The Quest Cloud Automation Platform is from an acquisition. The key feature is policy based resource allocation, capacity management, IT service automation, etc. according to its brochure.
  • NComputing. At the first sight, its vSpace is like Windows Terminal server + Wyse. One instance of OS can be shared by many users, each of whom needs a small access box. You can also run multiple OSes on top of hypervisors like VMware ESX so that your users can multiple easily. This is a hybrid approach to enterprise desktop.
  • NEC. To my surprise, it sells SAP hosted in the cloud. Will it cut SAP’s revenue stream, or enhance SAP’s leadership position by embracing cloud delivery?
  • Servoy. It ships eclipse based IDE and application servers that blur the boundary of Web applications and standalone applications using Java. In that regard, you can think of Adobe Flash and AIR. The design and development process is much like using Web form in ASP.NET.
    I was actually sitting through the presentation. The speaker first touted the portability challenges that if you hosted your app with Microsoft, you cannot move it to Google without rewriting. How true! Then he went onto his technology and demo. In the end, I asked, “what software stack is needed at service provider side?” The answer was, “Servoy application server plus several open source products like Hibernate.” How does it solve the portability challenge? Only if all your service providers standardize on their stack. In reality it’s not possible. So it does not really address the challenge. It’s a bit misleading but I have to say the presenter did a good job to use the common concerns to his advantage.

You can always learn new stuff in conferences. But don’t be blindly led by the vendors. You have to think independently all the time. In that way, you will get the most out of a conference.

This entry was posted in Cloud Computing, News & Events and tagged . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  • NEED HELP?


    My company has created products like vSearch ("Super vCenter"), vijavaNG APIs, EAM APIs, ICE tool. We also help clients with virtualization and cloud computing on customized development, training. Should you, or someone you know, need these products and services, please feel free to contact me: steve __AT__ doublecloud.org.

    Me: Steve Jin, VMware vExpert who authored the VMware VI and vSphere SDK by Prentice Hall, and created the de factor open source vSphere Java API while working at VMware engineering. Companies like Cisco, EMC, NetApp, HP, Dell, VMware, are among the users of the API and other tools I developed for their products, internal IT orchestration, and test automation.