Home > Cloud Computing, News & Events > Cloud Computing Expo 2010 Silicon Valley

Cloud Computing Expo 2010 Silicon Valley

November 3rd, 2010 Leave a comment Go to comments

The Cloud Computing Expo takes place in the Santa Clara Convention Center from this Monday to Thursday. This twice-a-year event attracted thousands of attendees. Thanks to the invitation from Jeremy Geelan, I went to conference checking out several sessions and the exhibitions.

I found many familiar companies in the exhibition, from Oracle, Microsoft, VMware, and many other companies. Unlike VMworld, I don’t find many IHVs in the show. The ISVs demoed their products with strong focuses on Cloud. Microsoft for example demoed its Windows Azure family of services; VMware demoed its vCloud Director. I even found IBM booth which was much smaller than I expected. It turned out to be its recently acquired CastIron part.

Time to learn how to "Google" and manage your VMware and clouds in a fast and secure


Here are several companies I found interesting technologies from my trip:

  • Simplified. Its SinglePoint Universal Sign-On product allows you to manage the access to the external SaaS application with internal directory services.
  • Level 7 Technologies. From the name of the company, you can imagine its focus is on application (OCI model). Its CloudConnect simplifies SSO to SaaS applications and cloud based services as well.
  • Quest software. It has made several acquisitions to its virtualization management portfolio. The Quest Cloud Automation Platform is from an acquisition. The key feature is policy based resource allocation, capacity management, IT service automation, etc. according to its brochure.
  • NComputing. At the first sight, its vSpace is like Windows Terminal server + Wyse. One instance of OS can be shared by many users, each of whom needs a small access box. You can also run multiple OSes on top of hypervisors like VMware ESX so that your users can multiple easily. This is a hybrid approach to enterprise desktop.
  • NEC. To my surprise, it sells SAP hosted in the cloud. Will it cut SAP’s revenue stream, or enhance SAP’s leadership position by embracing cloud delivery?
  • Servoy. It ships eclipse based IDE and application servers that blur the boundary of Web applications and standalone applications using Java. In that regard, you can think of Adobe Flash and AIR. The design and development process is much like using Web form in ASP.NET.
    I was actually sitting through the presentation. The speaker first touted the portability challenges that if you hosted your app with Microsoft, you cannot move it to Google without rewriting. How true! Then he went onto his technology and demo. In the end, I asked, “what software stack is needed at service provider side?” The answer was, “Servoy application server plus several open source products like Hibernate.” How does it solve the portability challenge? Only if all your service providers standardize on their stack. In reality it’s not possible. So it does not really address the challenge. It’s a bit misleading but I have to say the presenter did a good job to use the common concerns to his advantage.

You can always learn new stuff in conferences. But don’t be blindly led by the vendors. You have to think independently all the time. In that way, you will get the most out of a conference.

  1. No comments yet.
  1. No trackbacks yet.