I came across a blog “5 things VMware must do to fend off Microsoft.” The author Jon Brodkin listed the following musts: cut prices, improve Security, win the desktop war, simplify management, don’t overhype the cloud. Here is a response to the article by Steve Kaplan.
Because I am working on cloud related projects, especially I am the creator of the vSphere Java API that manages the “cloud operating system,” I am curious to know whether VMware is overhyping the cloud computing.
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Instead of expressing my opinions, I decided to do a simple research using Google and Wikipedia. To my surprise, the “cloud computing” page does not include VMware in “Cloud computing logical diagram.” The companies listed are Microsoft, Google, Saleforce, Amazon, Yahoo, Rackspace, Zoho. Well, that is good for me to do the next step.
Then, I used Google to search each company’s name and “cloud computing.” I wasn’t testing the performance, but to see how many web pages are there including these keywords. Strictly speaking, the number of hits is not an index of hyping cloud computing, but you can get a good sense on how much marketing effort each company invest into “cloud computing.”
To save you time, I captured the screenshots of each search, and list the most important parts we are interested as follows.
How do these numbers compare to each other? Take a look at the following bar char diagram, and you will have a much better sense.
Now you know the answer. Or, should we say, “No one is hyping. That is the direction we are taking.”