A New Member Joined vCloud Initiative For Cloud Computing

newScale recently announced it would support VMware vCloud API in a press release.

San Mateo, Calif. February 17, 2010 – newScale®, Inc., pioneers of the self-service IT storefront for the enterprise, today announced it will support the VMware vCloud API, a key component of the VMware vCloud initiative. Enterprises and service providers integrating with the VMware vCloud API can now use the newScale FrontOfficeTM Suite to effectively manage and control self-service requests for cloud resources as well as their physical and virtual environments. 

Bothered by SLOW Web UI to manage vSphere? Want to manage ALL your VMware vCenters, AWS, Azure, Openstack, container behind a SINGLE pane of glass? Want to search, analyze, report, visualize VMs, hosts, networks, datastores, events as easily as Google the Web? Find out more about vSearch 3.0: the search engine for all your private and public clouds.

This announcement underscores newScale’s continuing commitment to supporting multi-vendor, cross-platform data center and cloud infrastructures. The newScale FrontOffice Suite –  a complete set of Service Catalog solutions for managing IT services from cradle to grave –  integrates with VMware vSphereTM 4 and VMware vCenterTM Server. newScale is also a member of the VMware Technology Alliance Partner (TAP) program. By leveraging the VMware vCloud API, newScale demonstrates its ongoing support for a wide range of virtualization and cloud infrastructures, giving newScale customers maximum flexibility, efficiency, and agility in their data center deployments.

Browsing the company web site for its product offering gives no clear clue on what is exactly offered. Then I found a video that did a nice job in explaining everything. It’s actually an automated server, either physical, virtual, or “cloudy”, provisioning system with nice features like workflow, reporting, etc.

BTW, here is an interesting dialog box from that video that represents the general perception of cloud computing in terms of security as of today:

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    My company has created products like vSearch ("Super vCenter"), vijavaNG APIs, EAM APIs, ICE tool. We also help clients with virtualization and cloud computing on customized development, training. Should you, or someone you know, need these products and services, please feel free to contact me: steve __AT__ doublecloud.org.

    Me: Steve Jin, VMware vExpert who authored the VMware VI and vSphere SDK by Prentice Hall, and created the de factor open source vSphere Java API while working at VMware engineering. Companies like Cisco, EMC, NetApp, HP, Dell, VMware, are among the users of the API and other tools I developed for their products, internal IT orchestration, and test automation.