newScale recently announced it would support VMware vCloud API in a press release.
San Mateo, Calif. – February 17, 2010 – newScale®, Inc., pioneers of the self-service IT storefront for the enterprise, today announced it will support the VMware vCloud API, a key component of the VMware vCloud initiative. Enterprises and service providers integrating with the VMware vCloud API can now use the newScale FrontOfficeTM Suite to effectively manage and control self-service requests for cloud resources as well as their physical and virtual environments.
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This announcement underscores newScale’s continuing commitment to supporting multi-vendor, cross-platform data center and cloud infrastructures. The newScale FrontOffice Suite – a complete set of Service Catalog solutions for managing IT services from cradle to grave – integrates with VMware vSphereTM 4 and VMware vCenterTM Server. newScale is also a member of the VMware Technology Alliance Partner (TAP) program. By leveraging the VMware vCloud API, newScale demonstrates its ongoing support for a wide range of virtualization and cloud infrastructures, giving newScale customers maximum flexibility, efficiency, and agility in their data center deployments.
Browsing the company web site for its product offering gives no clear clue on what is exactly offered. Then I found a video that did a nice job in explaining everything. It’s actually an automated server, either physical, virtual, or “cloudy”, provisioning system with nice features like workflow, reporting, etc.
BTW, here is an interesting dialog box from that video that represents the general perception of cloud computing in terms of security as of today: