Why DoubleCloud? The mission statement in short

After setting up this blog site, I updated my LinkedIn profile. This morning, my colleague Gilbert left me a comment saying “why not hybrid cloud?” I know he was kidding, but it’s a good time to explain why I got this name.

The basic idea behind the name is the following equation:

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DoubleCloud = PublicCloud + PrivateCloud

or as some people prefer

DoubleCloud = ExternalCloud + InternalCloud

Although with slightly different terms, they convey pretty much the same message.

Now you know the name DoubleCloud is actually the shortest version of the mission statement of this blog site — it will cover both internal cloud and external cloud, which can be used separately, or together (then you can call it hybrid cloud).

Because virtualization is an enabling technology for cloud computing, VMware has a unique postion and influence in the cloud market given its leadership in virtualization market with vSphere and other products.

As many of you already know, vSphere has provided a solid platform for internal cloud, and comprehensive management APIs. These APIs are known as “under the hook” APIs, much more than a cloud user needs. Most of our vSphere Java API users know what “under the hook” means.

To meet the needs of the cloud users, we need much simpler APIs that just fit their needs: no more, no less. This API is the vCloud API, a “driver seat” API for the cloud users. The cloud users here are not the end users, but developers or admins who need to manage their cloud entities like VM or automate their IT processes. I will cover more on the vCloud API in the future.

Of course, we won’t stop at VMware cloud, but will cover other vendors and technologies with full stack from IaaS, PaaS to SaaS.

Stay tuned…

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    My company has created products like vSearch ("Super vCenter"), vijavaNG APIs, EAM APIs, ICE tool. We also help clients with virtualization and cloud computing on customized development, training. Should you, or someone you know, need these products and services, please feel free to contact me: steve __AT__ doublecloud.org.

    Me: Steve Jin, VMware vExpert who authored the VMware VI and vSphere SDK by Prentice Hall, and created the de factor open source vSphere Java API while working at VMware engineering. Companies like Cisco, EMC, NetApp, HP, Dell, VMware, are among the users of the API and other tools I developed for their products, internal IT orchestration, and test automation.